The Rabbit Hole is your access pass to the MINDPHART underworld—a secret society disguised as a loyalty program.
Build your digital MINDPHART collection by redeeming product codes from items you’ve purchased. Collect Dog Tags, uncover Easter eggs, and rack up your score.
Higher score = higher rank. Higher rank = better perks: exclusive drops, early access, and rewards reserved for those part of the Rabbit Hole.
Of course. No hidden fees. No shady fine print. Just perks for being part of the crew.
Simply create an account on the Rabbit Hole website. No purchase is required to sign up.
You can participate by redeeming product codes or by finding hidden Easter Eggs.
Product codes will have the biggest impact on your progress, but skilled explorers can still unlock rewards through Easter Egg hunting.
Each eligible MINDPHART product (such as skateboard decks) comes with a unique code inside the packaging.
Secret Easter Eggs are also scattered across the MINDPHART universe. Stay sharp. Stay curious.
Your Tier (Bronze, Silver, Gold) shows how deep you’ve gone. Within each Tier, you’ll collect pyramids—because pyramids are powerful, mysterious, and frankly, just look badass.
Start with zero. Earn up to five. Once you fill the row, you break through to the next Tier.
More pyramids = more clout = more chaos unlocked.
You can check your current Tier anytime. Just visit your profile and hit the ‘Your Tier Detail’-button to watch your ascent.
No. Each code is unique and can only be redeemed once. Attempting to reuse codes is not possible.
Dog Tags are digital trophies awarded for special achievements. They are visible in your public profile and prove your progress through the Rabbit Hole.
Leveling up your rank unlocks access to exclusive rewards, early access to product drops, secret sales, and the eternal admiration of people you’ll never meet.
Rewards are sent irregularly via newsletter. The higher your tier, the bigger and better the rewards inside — think pre-sales, hidden discount codes, and exclusive offers you won’t find anywhere else.
You must have marketing emails enabled in your Settings to receive them.
(If you disable them, that’s on you.)
No. Once you earn a rank, it’s yours permanently.
Stuff happens. Send us proof you actually bought the thing—receipt, order confirmation, or blood pact—and we’ll re-issue it once. Don’t make it a habit.
Still confused? Maybe the problem is you. But feel free to contact us anyway.